Around the country, a growing effort to help Black-led businesses thrive has gained critical momentum and is delivering more capital and better-trained employees. These are moves that will help to put the entrepreneurs behind those businesses on the path to success. One group helping to build this wave of support, is the Urban League of Louisiana (ULLA). The ULLA is the Southern Communities Initiative’s lead community organization for the Greater New Orleans area, and it helps assist underserved communities in “securing economic self-reliance, parity, power and civil rights
.” While the National Urban League was initially established in 1938, it expanded to a statewide entity in 2016, creating ULLA. The organization’s President and CEO, Judy Reese Morse, is a community lead for the Southern Communities Initiative.